TikTok Is Having Impact On Music Promotion – Kurl Songx Admits

Kurl Songx has admitted the impact of TikTok on music promotion.

Diverse opinions have been expressed after Asantewaa said in a discussion on UTV that musicians will struggle to get viral songs without TikTokers.

Her statement was condemned by some musicians and industry players.

Some of the critics asserted that TikTok kills songs faster.

For his part, Kurl Songx advised that the relevance of TikTok should not be downplayed because it is a good promotional tool.

“I accept wholeheartedly that the traditional media, Television, Radio, are the core of promoting music everywhere including Ghana but we cannot lose sight of the fact that TikTok is the new trend and it is also having its impact.

“People should not be chastised when they opine that TikTok is having a positive reflection on the Ghanaian music,” he said in an interview with Tony Best on Akoma FM.

The ‘Jennifer Lomotey’ composer further stated: “I believe that it is a good promotional tool which should be encouraged. Let’s all learn to infuse new things and live with it.”